Flybuys rewards program guide

Flybuys is one of Australia's largest loyalty programs with over 9 million members as of mid-2023. It rewards you with Flybuys points when you shop at partnered retailers including Coles, Kmart, Target and Bunnings Warehouse. You can also earn Flybuys points per $1 spent with a Coles Rewards credit card.

Once you've collected enough points you can start spending them on a range of rewards and perks including:

• Money off your shop. Get $10 off your shop at Coles and other partnered stores for every 2,000 Flybuys points you redeem.
• Velocity Points. Boost your frequent flyer point balance by transferring 1,000 Flybuys points to 500 Velocity Points.
• Travel and experiences. Redeem points for flights, hotels and travel with Flybuys Travel.
• Items in the Flybuys Rewards store. Spend Flybuys points on everything from home and garden supplies to fashion accessories and electronics.

How do I join Flybuys?

Joining Flybuys is free through the Flybuys website when you fill in a simple form. Anyone over the age of 16 can join.

• What details do I need to sign up?

  • Full name
  • Mobile number
  • Email
  • Residential/postal address
  • Your temporary Flybuys membership number (if you have a temporary card)

Earning points

Shop with partnered brands and retailers

You'll earn points as you spend by scanning your Flybuys card at the checkout in-store or entering your membership details when you're shopping online. Compare some of the partnered brands and how many points you'll earn per $1 on eligible spending in the table.

Shop using a rewards credit card

Coles and Citi have credit cards that let you collect Flybuys points. With a linked credit card, you'll earn points for each $1 you spend on eligible purchases.

Coles credit cards also come with your Flybuys membership barcode and details on the back of the card, so you can scan it when you're shopping with Flybuys partners to earn points through your credit card and your Flybuys account. You can also earn Flybuys points with a Coles personal loan.

Coles credit card earn rates

• Coles Rewards Mastercard. 2 Flybuys points per $1 spent on eligible transactions up to $3,000 per statement period (1 point per $1 thereafter).
• Coles No Annual Fee Mastercard. 1 Flybuys point per $2 spent on eligible purchases anywhere.
• Coles Low Rate Mastercard. 1 Flybuys point per $2 spent at Coles Supermarkets.

With a Citi Rewards credit card, you can exchange your reward points for Flybuys points. The exchange rates depend on the actual card, so we've broken down how many Flybuys points you'll get below.

Some of these credit cards also come with bonus points offers, which can also help boost your Flybuys points balance.

Compare credit cards that earn Flybuys points

These cards earn Flybuys points directly or points that can be exchanged for Flybuys.

Insurance and utilities

If you want to earn Flybuys points on your insurance, energy or phone or other bills, here are some of your options:

OnePass membership

OnePass is a shopping membership program that costs $4 a month and offers access to benefits like free shipping and exclusive sales with partnered stores.

It also offers 5 Flybuys points per $1 on eligible spending at Kmart, Target, Bunnings Warehouse and Officeworks in-store and 2 points per $1 at Catch.com.au when you link your OnePass and Flybuys accounts.

Redeeming points

The Flybuys rewards program offers a wide range of ways to use your points, with redemptions starting from 2,000 points. Follow the steps below to redeem your points.

Lots of rewards can be redeemed with Points + Pay which lets you pay for part of an item with points and part with cash.

Shopping

• Money off your shop. You can redeem 2,000 Flybuys points for 10 Flybuys Dollars which you can use to get money off your shop at the following partners:
  • Coles supermarkets
  • Coles Express (including on fuel)
  • Kmart
  • Target
  • Liquorland
  • First Choice Liquor
  • Officeworks
  • mycar
• Gift cards. Use your points to buy gift cards for brands including Bunnings Warehouse, Coles, Target, Kmart, Officeworks, BCF, Supercheap Auto and rebel. Redeem a $50 gift card for 10,000 Flybuys points and a $100 gift card for 20,000 Flybuys points.

Velocity Frequent Flyer

The Flybuys and Velocity partnership allows you to transfer Flybuys points to the Velocity Frequent Flyer program, with 1,000 Flybuys equal to 500 Velocity Points. To transfer Flybuys to Velocity, you need to link your accounts via the Flybuys website.

There are 2 ways to transfer points:

• One-off transfers starting with a minimum of 1,000 Flybuys points.
• Set up Auto Transfer which will automatically convert your Flybuys points to Velocity points every time you reach 1,000 Flybuys points.

You'll also get 1 Velocity Status Credit for every $100 you spend at Coles, First Choice Liquor and Liquorland, which can help you achieve a higher membership level in the frequent flyer program. The number of Status Credits you can earn is capped at 10 per month.

Travel

You can use Flybuys points for a variety of travel rewards with Flybuys Travel. Use your points to book flights, hotels and travel packages through Flybuys Travel. Rewards start at 2,000 points.

Retail items

Use your Flybuys points to shop and buy products across the following categories:

• Fashion and accessories. This includes bags, wallets, hair care and grooming, sunglasses and eyewear as well as watches and jewellery.
• Home and garden. Use your Flybuys to upgrade your home with appliances, barbeque and gardening tools, bed and bath items, dining and cookware.
• Technology. Tech rewards include phones, computers, tablets, headphones and speakers with brands including Apple, Panasonic and Sony.
• Travel and fun. Options include suitcases, travel bags and packing cubes.
• Lifestyle. Treat yourself to beer, wine or spirits, books and magazines, camping and outdoor accessories and more.

How much are Flybuys points worth?

If you redeem points for Flybuys Dollars, 1 point is worth 0.5 cents. So a minimum of 2,000 points equals $10 value.

But different rewards have different values. This means value of a Flybuys point is determined by what kind of reward you want to redeem. So, here's how to work it out for other rewards.

(Value of the reward in dollars / the points needed) x 1,000 = Value of the item per 1,000 points.

Let's use a real life example from the Flybuys rewards store.

Breville Cafe Venezia Espresso Machine (BES250)

• Points required: 65,171 points
• Retail price: $249
• Calculation of value per 1,000 points:($249/65,171) x 1,000 = $3.82 per 1,000 points.

Learn more about calculating the value of rewards.

More examples

Here are some examples of the value you can get with different rewards from Flybuys based on rewards available in the Flybuys rewards store (verified September 2021).

*Velocity points.

How many Flybuys points do I need for a free flight from Virgin Australia?

Keep in mind 1 Velocity point is worth 2 Flybuys points. As you can see in the examples above, converting your Flybuys points to Velocity points to put towards flights has one of the highest values per 1,000 points.

You can redeem a Virgin Australia flight for as few as 15,600 points, plus taxes. That's already fewer points than the Bluetooth speaker!

Reward flights points prices are calculated by distance in miles; longer flights cost more points.

15,600 Flybuys points (7,800 Velocity points) could land you a flight from the Gold Coast to Sydney or from Adelaide to Melbourne.

• Adelaide
• Brisbane
• Melbourne
• Perth
• Sydney

Virgin Australia

Australia flights starts from $70 one-way

Ends 19 Mar 2024

Available until 11:59pm AEST 19 March 2024 unless sold out prior. Travel periods and conditions apply. Subject to availability. Destinations include Melbourne, Canberra, Sydney, and more. Sample fare departs from Launceston to Melbourne. T&Cs apply.

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Virgin Australia

International flights from $299 on Virgin Australia

Available for travel until 15 September 2024. Sample fare departs from Melbourne to Queenstown. Destination includes Apia (Samoa), Denpasar (Bali), Tokyo (Haneda), Nadi (Fiji) and Port Vila (Vanuatu). T&Cs apply.

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Virgin Australia

Flights to Vanuatu from $492

Book your flights now to Vanuatu starting from just $492. T&Cs apply.

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Frequently asked questions

• What did Flybuys max include?

  To join Flybuys max, you had to pay either $10 a month or $99 a year. You could then choose 1 of 2 options:

  • 5% off all fresh produce purchases at Coles (including meat, fruit and vegetables)
  • Or, 10 Flybuys points per $1 on fresh produce purchases at Coles as well as 10 points per $1 on fuel at Coles Express (capped at 250 litres per week)

  Members received free home delivery for any online order over $50. (Normally, that cost between $4 and $18 for each order.) Members also scored 10,000 bonus points each year if they made a booking through Flybuys travel. There were also discounts on cinema and theme park tickets.

  Everything else bought at Coles continued to earn points at the regular rate (1 Flybuys point per $1 spent).

• Was it worth joining Flybuys max?

  Whether it was worth paying extra for Flybuys max depended on your own shopping habits. Let's crunch the numbers.

  The average household spends $243 a week on food, according to the ABS Household Expenditure Survey. We'll assume that one-third of that ($81) is fresh produce (which is likely to be a low-ball estimate if you buy a lot of meat).

  If you choose to earn 10 times the normal number of points, that $81 spend would mean you'd earn 810 Flybuys points each week, for a potential total of 42,120 points per year. Each 2,000 points you earn scores you a $10 off voucher, so that will equate to $210 in discount vouchers. That's more than twice the $99 membership fee, so you'll come out ahead. (And that's without factoring in any extra points you might get for petrol).

  If you chose 5% off instead, you'd save $4.05 each week, or $210.60 over the course of a year. Again, that means you'll have more than covered the annual membership fee and saved some real money. In pure money-saving terms and only considering food, the 5% off deal appears to come out just slightly ahead.

  Note, though, that dollars-off vouchers are not the most effective way of using Flybuys points. If you convert your points into Virgin Australia Velocity Points, you can get much more value than just $10 for every 2,000 Flybuys points. If you take that approach, the 10 times points offer can easily provide more value than the 5% off.

  Bottom line? If you're a regular fresh food shopper, Flybuys max could easily have paid for itself, whether you're a points hunter or a bargain hunter. If your cart is mostly filled with frozen meals, it may not have been worth it.